Posts tagged E.A. Crunden
NextGen Cup Challenge, driven by McDonald's and Starbucks, rolls out reusable cup pilot in California

A long-term goal is to introduce the cups into major chains. Conrad MacKerron, senior vice president for the shareholder advocacy nonprofit As You Sow, told Waste Dive the programs are "a key first step" toward shifting companies like Starbucks "away from single use packaging and towards reusables." He added "there will need to be a lot of market testing to study, encourage, and induce customer behavior change." Read More →

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Starbucks ramps up waste reduction goals, focusing on reusable and recyclable cups

Conrad MacKerron, senior vice president for As You Sow, told Waste Dive that with the announcement Starbucks has become "the biggest company to make a commitment of this type." As You Sow is not currently pushing any other companies on reusables, but is encouraging fast-food companies on "more preliminary steps," he said. Read More →

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