Come May 18, at the company's annual meeting in suburban Lincolnshire, Mondelez shareholders will vote on a proposal introduced by As You Sow, a California-based nonprofit that challenges corporations on social and environmental issues. The group has brought similar proposals to Mondelez investors for the last three years, receiving about 28 percent support last year.
"We are sending a message here that's slowly catching on," said Conrad MacKerron, senior vice president of As You Sow. "We'll see what happens."
Oreo and Chips Ahoy cookies are "increasingly packaged in flexible film or other plastic packaging, such as pouches, that are not recyclable," according to As You Sow's proposal.
As You Sow is requesting a report that would assess the environmental impact and financial risks of using nonrecyclable packaging and set a timeline for phasing out such materials.
As You Sow doesn't typically buy shares of a given company directly, instead partnering with like-minded shareholders who sign off on the group representing their interests, MacKerron said.
"Over the years, McDonald's has engaged in constructive dialogue with As You Sow on a variety of topics, such as a multistakeholder project to address supply chain working conditions in Chinese toy factories and general conversations with updates on McDonald's packaging," McDonald's spokeswoman Lisa McComb said in an email.
The proposals are intended to "forestall harm, create value for the company or hopefully both," said Danielle Fugere, president and chief counsel of As You Sow. And even shareholder proposals that receive very little support can start a conversation within a company.
"It's an important process no matter what the outcome is in a given year," Fugere said.
Read More