Fat CEO Salaries Tick People Off. So Why Isn't Executive Pay a Marketing Liability?
As You Sow used shareholder returns—or the lack thereof—to compile a list of the most overpaid CEOs in corporate America. (The ranking is based on pay packages awarded in the year prior to June 30, 2021.) But the tally is more than just a “who’s who” of corporate moneybags. What sticks out most from an already onerous ranking are those chiefs of brands that suffered severely during the pandemic—some having laid off employees—yet still received their bushel of cash.