In yet another sign of corporate America’s growing focus on environmental sustainability, Starbucks has launched an ambitious plan to cut its waste, water use and carbon emissions in half by 2030.

The plan, announced Tuesday by Starbucks CEO and President Kevin Johnson, appears to be driven by a mix of government regulation, activist pressure and internal concerns about the Seattle-based company’s image as the public pays closer attention to environmental issues.

Starbucks’ promise comes just a week after Microsoft vowed that by 2030 it would be “carbon negative,” meaning it would remove more carbon from the environment than its own operations and supply chain emit each year. Starbucks would go further, promising to eventually remove more carbon than it emits while also becoming a net producer of water — though it gave no timeline for becoming what it called “a bold, multi-decade aspiration” to become “resource positive.”. Read Full Article - The Seattle Times, January 21, 2020