Faced with relentless campaigning and mounting public concern about plastic pollution, soft drinks companies have no choice but to act to mitigate the environmental impact of their packaging. As new research is published underlining the increasing importance of sustainable packaging to consumers, Ben Cooper assesses the soft drinks sector's engagement with a recently-launched global initiative on plastic use.

Strong support among soft drinks producers for a new joint commitment to eradicate plastic waste and pollution at its source and establish a circular economy for plastic can be spun as testament to their commitment to sustainability. Chiefly, however, it serves to underline the sector's huge exposure to an issue that is now attracting unprecedented levels of public concern. Read Full Article - just-drinks, November 28, 2018